In the Arab region, mothers are still considered the main caretakers at home, where they’re responsible for nurturing children and maintaining the household. So, we decided to challenge the norm and launch the QX60 – a modern, luxurious family SUV - with an animated film that deconstructs traditional family expectations and portrays the father in a completely different light: as a caretaker and, ultimately, a ballet tutor. In a beautiful, Pixar-style animation, the story invites viewers into the life of working parents who juggle their professional lives and two young children together.

The film was designed specifically for the Arab region, with truly localized characters and locations that resemble Middle Eastern residents and cities.