The Social & Environmental Institute (ISA) is a Brazilian NGO that since 1994 has been proposing solutions to social and environmental issues, with a focus on the protection of natural resources and the rights of indigenous populations.

This campaign talks about the prejudice that the indigenous people suffer in Brazil. Some of the “white people” proclaim they are not indigenous anymore just because they use technology, clothes, and medicines. And that implies taking their lands, their dignity and sometimes even their lives. If you are not the same as your grand grandparents, why native Indians can’t also change?